About Us

Hannes Albrecht

I´m not a typical consultant. Lucky you! Born in 1972, I look back to more than 15 years of leadership and management experience in fast-growing corporate structures. In various positions at well-known brands I've been responsible for marketing and sales during growth periods. As member of the board and other senior management positions, I have built teams and actually enjoyed leading people. Since 2013 I run how-to-OKR.com and specialised on OKRs, because I've used it and I'm convinced that a common approach of leadership and operationalisation within an organisation is one key driver for success and motivated employees. 



  • broad, cross-sectoral, economic expertise (CE, IT, mobile, telco, OTC, cosmetics, automotive)
  • radically focused
  • loves setting up effective structures, process, tools and teams
  • fan of goal- and result oriented leadership style
  • "hands-on" mentality
  • people manager



Just E-Mail me.



My home base is Munich, Germany where we also have access to a beautiful workshop location in the city or real offsite locations in the bavarian Alps. Most of my customers are based in Europe, the Middle East or have worldwide operations.

Magdalena Pire Schmidt

I bring with me hands-on experience having worked with OKRs for over 8 years at Google. A linguist by training, I have always enjoyed creating structure and streamlining processes. At Google I managed an international legal team focused on content moderation. Over the years, I have built teams from the ground up, have seen larger teams through cycles of change and have managed a global team. I have work experience both in Europe and the US.


While everyone does OKRs at Google, I was actually one of those people that really bought into the process. Today I help organizations adopt OKRs. I am convinced that OKRs can help you and your organization get better results without more effort. It is a process and a mindset shift. It is sometimes fun, always effective.



I’m based in Miami Florida. This is a great spot and not just because of the beaches. Miami is a short flight from the West coast, Europe and Latin America. It also has a secretly booming tech community I am excited to be a part of.


Recent OKR references


Hannes Albrecht

Phone: +491729733253

eMail: hello@how-to-okr.com

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