About Us

Hannes Albrecht

I´m not a typical consultant. Lucky you! Born in 1972, I look back to more than 15 years of leadership and management experience in fast-growing corporate structures. In various positions at well-known brands I've been responsible for marketing and sales during growth periods. As member of the board and other senior management positions, I have built teams and actually enjoyed leading people. Since 2013 I run how-to-OKR.com and specialised on OKRs, because I've used it and I'm convinced that a common approach of leadership and operationalisation within an organisation is one key driver for success and motivated employees. 



  • broad, cross-sectoral, economic expertise (CE, IT, mobile, telco, OTC, cosmetics, automotive)
  • radically focused
  • loves setting up effective structures, process, tools and teams
  • fan of goal- and result oriented leadership style
  • "hands-on" mentality
  • people manager




My home base is Munich, Germany. Most of my customers are based in Europe, the Middle East or have worldwide operations.

Magdalena Pire Schmidt

I bring with me hands-on experience having worked with OKRs for over 8 years at Google. A linguist by training, I have always enjoyed creating structure and streamlining processes. At Google I managed an international legal team focused on content moderation. Over the years, I have built teams from the ground up, have seen larger teams through cycles of change and have managed a global team. I have work experience both in Europe and the US.


While everyone does OKRs at Google, I was actually one of those people that really bought into the process. Today I help organizations adopt OKRs. I am convinced that OKRs can help you and your organization get better results without more effort. It is a process and a mindset shift. It is sometimes fun, always effective.



I’m based in Miami Florida. This is a great spot and not just because of the beaches. Miami is a short flight from the West coast, Europe and Latin America. It also has a secretly booming tech community I am excited to be a part of.


Recent OKR references

Reading „Measure what Matters“ showed us that we need to start with OKRs. How-to-OKR showed us how to actually start it and got the team aligned and committed to seeing it through.

Jonathan, Managing Director  | 3000 employees | Sao Paulo, Brazil


How-to-OKR has brought clarity and understanding to our OKR journey, and the consultative and facilitated sessions with Hannes really helped our Management team to understand what OKRs are and how to align them across the organisation.  The end of the session isn't the end of the journey either as they checked-in with us at regular intervals.

Keith, Managing Director | 50 employees | Birmingham, U.K.


It has been a perfect way for our company to learn and start with OKRs. We appreciated  the blended learning approach and that all has been very practical and tailored for us. 

Anita, Group Head HR | 500 employees | Riga, Latvia


Besides the very enjoyable communication, they really tried to understand how we operate and customised the complete approach. For us, this was most important and created the impact we expected. 

Jens, Director Brand& Marketing | 200 employees, Berlin, Germany


We loved the way things are explained. Easy to follow and great to bring into practice.

Daniel, Managing Director | 50 employees | Munich, Germany


Working with How-to-OKR, both face-to-face and through digital modules really helped us to create awareness and abilities in the organisation in terms of understanding what OKRs are.  The e-learning and coaching facilitation of leaders to be able to formulate good OKRs helped to focus and align better. 

Florin, Project Lead and internal OKR Champion | 3000 employees | Bukarest, Romania



We introduced OKRs ourselves and struggled a lot to get acceptance due to the high complexity we've set ourselves. With the support of How-to-OKR we simplified our process and successfully increased the focus and relevance. 

Nils, MD&COO | 300 employees, Berlin Germany



We started to implement OKRs after having read every possible book from Measure what Matters to Radical Focus - however we could not calibrate OKRs well and establish flow. How-to-OKR has left a permanent mark on our business by getting OKRs run seamlessly and streamlining our organisational design. 

Josef, Group MD | 120 employees, Malta



Hannes Albrecht

Phone: +491729733253

eMail: hello@how-to-okr.com

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