Objectives and Key results - Google´s way to lead people

 As a manager today, you need to plan, act and react faster than ever. Traditional annual planning cycles are outdated before they are signed off. Today, a manager has to deal with uncertainty more than ever before. Strategies and tactics have to be based even more on assumptions. Thus, we need a system to operationalise in an agile way. 

Both, management and leadership styles need to adapt to our current business world.

In terms of leadership, our employees expect to understand the big picture and what´s their contribution to it.  As a result, we will have difficulties to attract motivated and skilled employees in the future, if we stick to "old school" authocratic leadership styles.


OKRs (Objectives and Key Results) combine modern transformational leadership principles with an agile management approach. It fits perfectly to today´s business world and it does fit to pretty much all organisation types. OKRs help to radically focus, align, motivate and accelerate output of organisations and teams with OKRs.

OKRs in a nutshell.

There are clear rules. OKRs describe a limited set of objectives and key results, in order to set focus for the company and their individual departments for the next three months. Further it defines how these goals can be successfully achieved. Each objective will be specifically described with a defined number of key results in order to identify the value drivers. The objectives (O's) are a motivating, challenging description of a desired result for one of your key priorities you want to focus on. Whereas key results (KR's) describe a very specific, measurable path, towards the achievement of these objectives. They specify how to measure the achievement of objectives and how the results are evaluated. The process to get there includes bottom up input of team members.  


The model is limited to a maximum of five Objectives, with about four KeyResults. Limitation is key. The great advantage of this framework is to ensure that the objectives of every level can be broken down (cascaded) to the respective level below. The top company targets deliver the Big Picture.

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Hannes Albrecht

Phone: +491729733253

eMail: hello@how-to-okr.com

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