OKR Examples & Template

OKR Template for xls or to import into Google sheets

OKRs is mainly a mindset thing and do not necessarily require a special tool or software. Especially for the start, you can use this simple template to define, track and align your OKRs. Many smaller organisations with less than 50 employees or teams are doing fine with Google Sheets or Office 365. Just give it a try, it´s free. Click to download ( we've also prepared a short video walk through).


Hey, are you about to start with OKRs? Then go check out this complete class.

If you are running OKRs already, then this is your perfect course.

OKR examples for Engineering, HR, Sales, Marketing, Finance, Support

What should I write in my OKRs? How does it look like? Can you give me an example of an OKR set? These are the typical questions at the very beginning of every workshop. Although these are generic examples, you might get a better idea of Objectives and Key Results. In reality, however, it´s about your specific situation and your success drivers you want to influence positively. During my trainings and consulting sessions, formulating Objectives and KeyResults is one of the most important learning objectives. Go and download this one-pager below.


O: We deliver our part that the company meets revenue goal

KR: execute 3 customer acquisition campaigns based on target audience

KR: ensure $10M in pipeline

KR: acquire 300 new customers and 200 qualified leads

KR: distribute updated collateral for 2 specialized segments and our main program


O: Drive launch awareness through PR activities

KR: publish12 press pieces 

KR: host 1 media dinner with key industry influencers around Excom fair

KR: secure a top level speaking spot for our CEO

KR: personally reach out to 6 A-publications


O: We drive an epic launch for Rocket v3.0

KR: 10,000 page impressions

KR: 4000 downloads

KR: training conducted and collateral distributed to 100% of team and customers

KR: Secure pricing, discounting, legal and trademark approvals by Jan 31st


O: We focus on generating new leads (or signups)

KR: 2 targeted online campaigns deliver 1000 leads

KR: 3 email marketing campaigns deliver 500 leads

KR: 1000 leads through direct mail campaigns

KR: website mobile signups through SEO optimization deliver 1000 inbound leads


O: We improve annual budgeting and business planning against last year

KR: Conduct a planning workshop session with each division manager

KR: Receive date of all business line budget proposals is not blocking our timeline

KR: online dashboards are being used by management team

KR: close the final budget by Dec 15th


O: We improve internal employee engagement and job satisfaction

KR: 3 monthly all-hands meetings with motivational speakers and "free drinks for the weekend"

KR: analysis on needs to improve our work culture based on 30 employee interviews published to management

KR: 100% of teams use OKRs in their weekly meetings

KR: instant feedback satisfaction score increases by 20%


O: We fill the recruitment gap for engineering 

KR: 5 career day seminars conducted

KR: Linkedin initative to collect 250 potential new candidates

KR: open career day at the office with at least 50 participants

KR: employee incentive program launched to find new candidates 


O: We define  our company culture and values

KR: analysis ( based on more than 100 answers) deliver top 5 improvement areas  for our current values

KR: workshop sessions with 3 teams to redefine culture

KR: new values presented on intranet and in office environment


O: We ensure that releases are delivered on-time with high quality

KR: engineering team contributes 100 story points

KR: Complete data migration project

KR: engineering team to contribute 450 code review points

KR: add 100 automated tests (front-end)


O: We focus on quality for Q2 shipping features

KR: find 40 bugs 

KR: less than 250 open bugs of cat.2 or higher

KR: increase test coverage from 83% to 90% 

KR: conduct a security assessment of our codebase using automated tools


O: We deliver revised dashboards and analysis for internal data platform

KR: new cohort analysis dashboard is in use

KR: improvements of Sales and Marketing dashboard done

KR: upsell prediction model in testing phase

KR: Implement test-driven development in 3 new development teams


O: After setting up the team, we emphasise on satisfaction and quality

KR: achieve SLA fulfilment greater than 90%

KR: reduce escalations by 20% 

KR: increase NPS score from 20 to 40

KR: by giving the right answers we´re doubling the first kill rate 


O: We ensure SLA fulfillment especially around marketing campaign products

KR: achieve a customer satisfaction score greater than 80% for all escalated tickets around promoted products

KR: maintain a customized Q&A list and support action plan for campaign plan

KR: join marketing meetings to align on campaign planning


O: We make our customers’ experience with support enjoyable and helpful

KR: respond to new tickets in less than 5 hours, on average

KR: resolve initial questions in less than 48 hours, on average

KR: maintain customer satisfaction score greater than 87%


O: We increase our sales effectiveness

KR: communicate signed off sales plan

KR: 5 new sales managers are in the onboarding process

KR: launch 2 new regions with focus territories 

KR: revised sales compensation commission is in place


O: We generate new territory growth

KR: two new Account Managers signed contract

KR: workshop with marketing to establish strategic targeting plan

KR: execution plan with 3 defined focus areas budgeted and ready to roll-out 


O: we crack on how to increase recurring revenues

KR: ramp up to monthly recurring revenue of $150k in last month of the quarter

KR: increase the share of monthly subscriptions vs one-time purchase by 50%

KR: increase average subscription size by 15%

KR: reduce churn rate to 0,8% 

Want to share it with your team? Click here to download a printable one-pager with OKR examples.


Hannes Albrecht

Phone: +491729733253

eMail: hello@how-to-okr.com

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